Consumer Direct Marketing
To Join or NOT to Join... That is the Question!
Consumer Direct Marketing refers to a distribution chain made up of consumers who must purchase products for themselves rather than just being distributors. BEWARE of any MLM company that requires you to purchase products regularly for yourself. Do not join such a program unless you are sure you would buy their product regularly anyway. It can be extremely difficult financially, and discouraging business-wise to have to buy product every month before you build your down line income. But it's NOT SO BAD if you KNOW you would be purchasing the product anyway. But what if even after you have the down line income,you still are required to purchase product every month? Who is going to consume the product? Your down line probably won't want it because they also must purchase product from the company for themselves. You might be able to sell it, but generally these products are over-priced to encourage consumers to join in order to get the discount while building a home based business. If you sell to customers, family or friends at a discount you are shooting yourself in the foot by not sponsoring them and getting a commission from their regular purchases. Not to mention from their recruits', and their recruits' purchases... and so on. So you won't want to sell the product. Just imagine it!! You'd end up with a garage full, then a storage building or two, or three FULL of product you don't consume and can't sell, yet must continue to purchase regularly...usually monthly. Don't Do It!! But if you LOVE the product and would purchase it even if you didn't join the company... it's another story all together.... Go for it!! It would be a great way to make money from home on something you love to use anyway and highly recommend. In that case you need
Internet marketing strategies to find leads for better consumer direct marketing.
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Multi-level marketing (MLM)
Network Marketing
Affiliate Marketing

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